Albedo vfx

Brand identity

Albedo vfx, a visual effects company in Auckland, planned to increase their international profile and differentiate themselves from their competitors.

The Albedo vfx mark has a dynamic, animated quality, suggesting that the letters are in the process of being 'animated'. The saturated blue is borrowed from the 'blue screen' (part of the visual effects toolkit). A dragon acts as a supporting mark, hinting at the mysterious and fantastical nature of the visual effects world.