Aureum

Brand identity and profile

Juliette Smales is qualified and experienced in human resources, both traditional and new thinking. The Aureum brand, profile and postcards pHd3 designed use a spectrum of vibrant coloured stripes (representing a spread of personality types) to differentiate her brand in an otherwise very dull, traditional industry.

The postcards and brochures in her profile act as conversation starters. Messages speak to the human resources issues organisations typically face every day.

"Accentuate the positive, restructure the negative"