The brief was to develop a name, brand and collateral for a new restaurant on the Simunovich Olive Estate. The challenge was to design a compelling brand that would attract clientéle to the Estate, 40 minutes south of Auckland's CBD.
Bracu is more than just a restaurant, it is a destination experience. The hand-forged steel sign with the brand applied in brass, deliberately moves away from any delicate structure. Its heaviness and rawness reinforces Bracu's strong brand values.