Britomart car park
Wayfinding signage
A new 7 level car park built from scratch provided a perfect opportunity to make what is often a confusing exercise in navigation, a pleasant experience. The existing Britomart brand was extended into quirky, yet clear typography, hand-painted by expert signwriters directly onto the concrete walls and pillars using traditional techniques. Colour differentiates each floor and external illuminated signage structures were designed to identify the car park and to attract new customers.
