Cerebos Gregg's briefed pHd3 to design a new glass 'shaker' jar for their extensive range of herbs and spices. The design was required to incorporate existing closures and present maximum product and label visibility.
Glass was selected over the existing PET plastic container to better represent freshness and premium quality. The form of the new container was developed to be secure in the hand for shaking, keeping in mind the likelihood of wet, slippery hands.
The classic, clean container and new graphics have resulted in a sustained 13% increase in sales.