Charlie's

Packaging

The Charlie's retail brand and packaging is designed to fit with Charlie's 'honest' positioning. The Tetra pack is deliberately simple, an expression of the purity and premiumness of Charlie's juice, and a point of clear differentiation with their somewhat 'over-egged' competition.

You can't get a better statement of great juice, than fruit chopped into a glass on a white background. Add in a little cheekiness, and there you have it, the Charlie's brand.

Honest.