'A more efficient return on sampling investment and quantum growth in the customer experience' was the brief for this ambitious project. Mokum wanted a complete departure from the traditional ways of sampling fabric and were after a significant reduction in fabric usage and waste.
Selekt was developed after extensive research, questioning and countless prototypes. The final product has many features to aid its recycling and reuse and a back-room system to track sales and efficient reordering of samples. Market response has been very positive.