Old Mout Cider

Rebrand and Packaging

What do you do with an excellent cider and a weak 60 year old Nelson brand? Head right back to the orchard! pHd3 collaborated with Chopper Consult to rebrand and package Old Mout Cider in a way that transports the consumer right back to the apple orchard and its hand-painted gate signage. Fresh, innocent and direct, the brand stands out on the shelf and communicates brand values that resonate with a growing tribe of cider drinkers.