Pitango Innovative Cuisine

Pitango packaging

An aggressive visual approach was taken to reinvigorate the brand's presence at point of sale. New packaging was created using strong, colourful designs that give Pitango an unmistakable voice.

The result was immediate on supermarket shelves, where Pitango gained sales against competitors' products.

Pitango is also the first fresh food manufacturer in the world to become carboNZero certified, creating a further opportunity for differentiation in New Zealand and internationally.