The Simunovich family came to us with their range of extra virgin olive oils. The brief was to design a brand, labels and packaging that would communicate the virtues of their products and their story.
As part of our brief we were required to adopt the existing oils' retail bottle. We took full advantage of the strong body shape with a crafted quirky mix of fonts. The honest, simple label reflects the family's artisan background and acts simply as the platform; 'it is what it is'. On the shelf, the bottle and label 'elbow' other bottles beside them.