The brief was to redesign brand and packaging to better align with the Simunovich Olive Estate's identity and values. The new packaging needed to accentuate their product's point of difference, a combination of natural plant extracts and extra virgin olive oil.
The new packaging takes its seal, and typographic 'cues' from the Estate's other brands. The colour palette relates to the olive tree and leaves.
In the words of our Client, Branka Simunovich: "Sales increased 400%. Our product has gone from the bottom shelf to the top shelf instantly. pHd3 has added so much value to my product."